01
DIAGNOSTIC
Intake Audit
Twelve modules covering security, SEO, citations, conversion, content, infrastructure, schema, mobile, email, competitors. The starting picture.
Insider Labs is a business development firm for owner-operated B2B service companies between $1M and $50M in revenue. We run the research that finds your next growth bet, then build and run the system that brings it home.
We run a defined set of reports against your business: who actually buys, where they actually look, who you can actually beat. The lane is what falls out the other end. Not opinion. Not vibes. Not last quarter's marketing trend.
Site, content, search, outreach, email, conversion path — pointed at the lane the research surfaced. Built fast, built specifically. No template work. No retainer for retainer's sake.
Monthly cadence: re-run the relevant reports, watch what's working, double down, kill what isn't. You get a single point of contact who actually knows your business and can move on it the same week.
You built the company. You still run it. You don't have a CMO. You probably don't have a marketing team. You've been pitched by enough agencies to know most of them are selling decks, not outcomes.
The growth bets in front of you are real but not obvious. New verticals. New customer segments. Productized offerings. Geographic expansion. Channel partnerships. Pricing changes. You don't need ten of them. You need the right one, executed well.
That's what we do.
Twelve modules covering security, SEO, citations, conversion, content, infrastructure, schema, mobile, email, competitors. The starting picture.
Who you should be selling to, scored across five dimensions. Not who you wish you were selling to. Who actually closes, pays well, and refers.
Where you sit relative to the alternatives a buyer is weighing. What the white space is. What lane you can credibly take.
Where buyers actually search, what they read, who they trust, what triggers them to move. Built from real signals, not personas.
What questions your buyers are asking that no one in your space is answering well. Where the rankable, useful, brand-building content lives.
Search, email, LinkedIn, partnerships, GBP, events, referrals. Which ones return for your specific business. Which ones to leave alone.
Where the business loses time, money, or buyer trust before BD even gets a shot. Often the highest-leverage finding of the seven.
Monthly engagements re-run the relevant reports against new data, surface what's changing, and act on it. The reports aren't a one-time exercise. They're the engine.
The same diagnostic we run on every paying client. Run on your business. Delivered as a forty-page report. No call required, no commitment, no obligation.
If what we surface is useful, we can talk about acting on it together. If it isn't, you keep the report and we wish you well. Either way you walk away with the most honest picture of your digital footprint you've gotten this year.
Audits run weekly. We take a small number. Owner-operated B2B services in the $1M–$50M range get priority.
Request your audit →The form on the right kicks off the audit. We read every submission ourselves. You'll hear back within one business day with either a yes (we're running your audit) or a referral to someone better suited.
Prefer email? hello@insiderlabs.com